Giuseppina Violante spent most of her career at L’Oréal, where she held several commercial roles both at country and regional levels. After working in local marketing, she joined the global team as Marketing Director for EMEA and served as Sales Director. She was promoted to the role of General Manager of Luxury Skincare and Nailcare after assignments in Business Development and transformation.
Giuseppina joined Coty in 2018 as Marketing Director of the Luxury Division for the Italy and Greece cluster. She piloted all the operations in marketing – including trade marketing, media and digital, PR and influencer marketing – leading and guiding the BU transformation toward a full consumer centric approach, both from an organizational and portfolio perspective. Also, she was in charge of Corporate Affairs for Coty Italy.
As of June 2021 she has been appointed as EMEA Portfolio & Growth Leader VP, with the responsibility for the portfolio strategic planning, the priority setting, as well as the alignment of brands and countries for medium and long-term growth plans of EMEA region.